Now that we’ve developed our client profile, it’s time to take a look at who our potential end user may be.
Roger (L) and Thomas(R)

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Roger is a high school teacher and Thomas is an account manager with a major tech company. They have been together for 10 years, and were married in California in 2008. They both native Texans and currently live in Dallas, Tx. Roger is 39 years old and Thomas is 45. Combined, they have an annual income of over $100,000. They are both very tech savvy, using the internet at least 4 to 6 hours a day.
Thomas uses the internet at work to communicate with co-workers on projects, for project management, and to communicate with clients. Roger uses the internet as a teaching tool, he distributes class assignment via email, and teaches his students how to use the internet as a research tool for papers and other class assignment.
Leisurely, they both use the internet to stay in contact with family and friends, they frequently shop online, and also use the internet to access entertainment using services like iTunes and Hulu. They also love their iPhones! They also like to keep up with latest music, fashion, and gadget trends.
They are looking to adopt their first child within the next year. They intend to use the Family by Choice website to access information on adoption, parenting and to network with other GLBT parents. They’re also looking to retain Family by Choices services to assist them in the adoption process. They have also considered using a surrogate.
Mary (L) and Elizabeth (R)

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Mary and Elizabeth have been together for 5 years, and married for 2, they were married in Canada in 2007. They are both 35. They both work in customer service as managers, and have a combined income of $80,000. They currently live in San Antonio.
Neither of them feel that they’re tech savvy, although they both have Facebook pages, they estimate that they use the internet about 8 to 10 hours a week. They prefer keeping in contact with family and friends via telephone, they are avid texters. They both enjoy gardening, and often entertain friends at home by hosting dinner parties.
They are interested in becoming foster parents, and are planing to conceive a child through artificial insemination sometime within the next 5 years. They are interested in learning about 2nd parent adoption. They intend to use the Family by Choice (FbC) site as a resource in how to become foster parents, and once they begin the conception process they will turn to FbC for assistance in navigating that process.
Please note, these are fictitious profiles and were created as part of a class assignment.